Decentralization as an Answer to a Polarized Media

There are many who believe our fractured, hyperpartisan media landscape is hurting the country and hurting us.

Don Templeman is doing something about it. When most of us hear “blockchain,” we think of cryptocurrency, or maybe something involving Legos—not so with Don. As an undergraduate at Wake Forest University, he studied computer science and served as business manager for the student newspaper. In Ethereum’s blockchain technology, he saw the potential for a decentralized media platform—for independent journalism with all the funding of a traditional newsroom, but without the editorial direction.

The problem in 2016 was financial—Ethereum’s per-transaction cost was prohibitively expensive, and would have required subscribers to the new platform to pay hundreds of dollars a month for writers to see any return. Don put his idea on the backburner, and began working in finance in New York City.

But in the last couple of years, Ethereum’s per-transaction cost dropped precipitously, and what was only theoretically possible before became actually possible. Don left his job to begin Aemula, the company he’d been thinking about for over a decade.

Aemula, in Don’s own words, is “a decentralized protocol for independent journalism on a mission to reverse the trend of polarization in media. Writers, editors, and contributors can collaborate freely, access institutional-grade community resources, and publish directly to paid subscribers while retaining ownership and creative control of their work. Readers gain the freedom to explore new perspectives by accessing the work of all independent journalists through a single $10/month subscription. Everyone can trust that the entire ecosystem is verifiably neutral, free from outside influence, and governed by a robust moderation protocol. Aemula is focused on building a diverse, incentive-aligned community of real people sharing real news directly from the source.”

I’m not a tech guy, but I can get on board with “verifiably neutral” and “free from outside influence”—all of my articles are published on Aemula not long after they go out on Substack.

I had Don on to talk about all of it—about Aemula, blockchain, media polarization, using AI to write code, and much more.